Crafting digital products through strategy, design, and code, since the iPhone 3G era.
Latest posts from beyond the frame
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It looked like progress
The most impressive research project I’ve ever seen lasted months. Dozens of interviews. Sharp insights. Beautiful decks. The kind of work that makes everyone in the room nod. Nothing shipped. At the time, that felt reasonable. Calendars were full. Workshops kept coming. The process moved forward, slide by slide. The product didn’t. Today, building is fast. Prototypes appear in days. AI fills the …
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Designers aren’t avoiding quantitative data. They just haven’t been invited into it yet.
Design work begins with attention. You sit with a person, listen to their story, and try to catch the shape of their world. It is human, delicate, and a little fragile. Qualitative research fits this practice beautifully. It is warm. It is narrative. It gives you something to hold. But stories are only half the picture. Relying on that half alone can feel like building a map from a handful of memo…
- design
- technology